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Seven lessons on Twitter crowdsourcing

March 2, 2010
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I created my first twitter contest three weeks ago. As a novice twitterer, I learned a hell of a lot along the way. Here’s the contest: we need a tagline to describe Roadbud in just a few words. In return: one top-of-the-line iPhone. The game is simple to describe, but difficult to win. I understand every [...]

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Crowdsourcing our tagline

February 9, 2010
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We had a great experience with crowdsourcing our logo a few days ago. Some people call this “the wisdom of crowds” – the idea that a crowd of people can come up with great concepts. It should be fun, even on the off-chance it doesn’t pan out. Crowdsourcing relies on a mass of strangers to [...]

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